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7 Categories of Online Marketing

UI & UX
Anushka Nov 12, 2019 l 4 mins read

Search Engine Optimization (SEO):

The process of increasing the quality and quantity of web traffic from natural or organic web search results is Search Engine Optimization. One of the most important factors of online marketing; SEO is remarkable as it makes a website more visible to the viewers which results in generating more traffic to the website and more opportunities created to convert prospects into customers. SEO makes sure a website is found in search engines. Most important search engines like Google, Yahoo, etc. have search engines where web pages and other search engines like images, videos are available based on what search engines consider most useful to users. The main motto of the search engine is to increase brand visibility among the targeted group of audiences. SEO isn’t something you pay search engines for, but it does on the basis of something you create through your content.

Search Engine Marketing (SEM):

Search Engine Marketing is a digital marketing strategy which basically used to describe paid search activities or pay per click. The process of gaining traffic and recognition from search engines through both paid and unpaid efforts. SEM mechanism includes SEO, social networking, bid placement, pay per click, and other multiple media formats such as youtube, etc. With an increasing number of customers research and shopping online, SEM  has been an important online marketing strategy for a company’s growth. In SEM company only pay for good results making it an easy way to spend wisely. Each web visitor improves the website’s rankings in the organic search results. SEM reaches out to the customers at the right time with immediate results. With no doubt, SEM is the fastest way to drive traffic to the website.

Content Marketing:

Content marketing is the art of marketing technique of creating, publishing and distributing content to the targeted group of people through digital marketing in order to increase the sales of the company’s products and services online. Content can be in any form from a blog post to images, videos to podcasts, infographics and so on. Content plays a vital role in content marketing. Digital marketing can’t function without good quality content. So marketers have to pay serious attention to improve their brand in the market and reach up to the consumer. Content marketing is important to any company as good content drives more traffic to the site is useful for brand awareness. Good content gives the reason for the viewer to stick around the site for a longer period of time. At the end of the day, decent content also helps to improve SEO and search visibility.

Social Media Marketing (SMM):

Social media has taken a giant step in the field of digital marketing recently. The platform where you can promote your product or services in the social media platform which helps to reach millions of followers in social media marketing. Social media is one of the most stress-free and profitable digital marketing platforms which helps in uplifting your business producing a large number of audiences in no time. SMM is the most cost-effective platform where a small amount of time and money is needed for the increase in conversion rates. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. As a complementary, social media can help you get information and a better understanding of your business. It also helps in increasing your website traffic. There is no denying the fact that social media marketing has many advantages for startups and established brands. The earlier you start, the faster you will see the result.

Pay Per Click Advertising (PPC):

Pay per click is the online platform for online marketing where the advertiser is supposed to pay the search engine the sum of the amount each time the ad gets clicked. It is basically a method of buying visits to your website rather than earning the visits organically. In PPC you pay any search engine for listing your ads on the top and right of the organic search listings. It permits precise targeting with keywords, interests, and demographics. It also has the power to get you traffic that is both immediate and consistent. PPC has the power to get you a decent amount of traffic for a predictable amount of money in less time. It ensures that your ads are displayed on the most relevant online platform to the most targeted audiences. In conclusion, PPC is suitable for any kind of business ensuring potential customers at the right time.

Affiliate Marketing:

Affiliate marketing is the performance-based marketing model that rewards affiliate partners for driving the desired action. The main advantage of the affiliate program is that it is truly performance-based. By partnering with trusted bloggers and a trustworthy website you can further promote your brands and services. It is cost-effective and can be found in every market and product category that exists today. The more sites that link to your pages, the more opportunities you will have to convert those users to paid customers. This marketing is very effective with low-risk investments to help expand your marketing efforts beyond a small business.

Email Marketing:          

Email marketing is the practice of sending various types of content to a list of subscribers via email. Email is a big part of our life as a professional, individuals and even consumers. By adding email marketing to the list of digital marketing tactics, every kind of business can improve their reach and visibility. It is the most cost-effective online marketing with small budgets as it is inexpensive. It is also important for building relationships with prospects, leads, current and past customers as it gives you a chance to communicate to them directly. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. With email marketing analytics you can view the performance of your customer.


  • DIgital Marketing
  • Online Marketing

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